About

Care for the in-between.

Healthcare was built around appointments. Women live in the in-between: between what they feel and what they can explain, between symptoms and appointments, and between one life stage and the next. That is where leni begins.

The belief

A brain lives in a body.

A body lives in a life.

Sleep, mood, memory, energy and hormones don’t happen in isolation. Work, caregiving, culture, relationships and the world around you shape your experience, too.

leni is a private partner for women’s health, built around the whole picture. Start with what you’re noticing, without being reduced to a symptom, score or label.

Our purpose is to help you feel heard, make sense of what may be connected, and find words to carry into the conversations that matter.

Clarity before certainty. Relief, not homework. A story that can grow with you, with trust earned in every interaction.

The people behind leni

Built for women, by women, in Canada.

We bring women’s brain health expertise together with experience in coaching, community and thoughtful product design. A private conversation and human connection are both part of the picture.

Jocelyn Pepe smiling in a warm portrait
CO-FOUNDER & CEO

Jocelyn Pepe

Two decades at the intersection of mental health, brain health, leadership, and women’s life-stage transitions. Jocelyn has spent her career studying and supporting women through precisely the changes leni helps navigate.

She is a women’s brain health and workplace performance leader and founder of TrU, with a Master of Science in the Psychology and Neuroscience of Mental Health, turning scientific evidence into practical strategy and measurable impact.

Her research explores how stress and brain health shape cognitive performance and wellbeing in working-aged adults. She is the author of Claim Your Brain and an international keynote speaker who makes neuroscience accessible and actionable, pairing academic rigour with real-world program design, evaluation and results.

Quinn Simpson smiling in a warm portrait
CO-FOUNDER & DIRECTOR OF PRODUCT EXPERIENCE

Quinn Simpson

Quinn is a five-time co-founder who has spent nearly two decades building conditions for people to become more fully themselves: in education, coaching, community, childhood, and now women’s brain health.

She co-founded Akosia, Graydin, Gedi Village Foundation, and The Waffle, and trained in sociology and social anthropology at the University of Edinburgh. At leni, she brings that same experience to designing a product experience that helps women navigate complex life-stage change.

Her work is grounded in a central belief: people need language, context, and a private place to begin before they are expected to know exactly what is wrong. She is interested in creating the conditions for people to feel seen, make sense of change, and move forward with more agency.

Our Advisors

Our advisors bring different perspectives to a shared purpose: helping women feel heard, understand the whole picture, and find a clearer next step.

General Medicine Dr. Alisha Razack Family physician and owner of Gerrard Medical in Toronto, focused on women’s health and prevention. Orthopaedic Surgery Dr. Caroline Scott Orthopaedic surgeon at Scarborough Health Network, focused on strength, bone, and mobility. Naturopathic Medicine Dr. Nyla Jiwani-Robertson, ND Naturopathic Doctor with over 23 years in women’s health and gut–brain health. Compliance Mari Hotta Leads global compliance risk management at Sun Life. Risk Catherine MacInnis Chief Legal Officer and Corporate Secretary of Klick Health. Creative Strategy Jennifer Myers Chua Creative strategist and co-author of The Carbon Almanac.
Why this is personal

A world where no woman navigates her health alone.

leni is for women who feel something changing and can’t quite name it. We’re building a private partner for the in-between, alongside community and practical education. Our first focus is perimenopause and menopause, with a longer-term vision to grow across life stages. What you share belongs to you.

You’re not imagining it. Let’s find the pattern. Join the waitlist.